Choose your plan
Start free, upgrade when you need more. All plans include our core critique engine.
Free
Try Devil's Advocate
- 1 project
- 3 AI generations
- Basic critique
- Pre-mortem Analysis
- Lean Canvas Generator
- Pitch Simulator (1 session)
- Assumption Mapper
- Financial Stress Test
Pro
For serious founders
One bad pivot costs more than a year of Pro.
- Unlimited projects
- 150 AI generations
- All 10 Deep Analysis modules
- Pre-mortem Analysis
- Lean Canvas Generator
- Pitch Simulator (Unlimited)
- Founder-Market Fit Analyzer
- Pitch Deck Analyzer
Team
For teams validating ideas
- Everything in Pro
- Team collaboration (up to 5)
- Stakeholder Views
- Team Assessment
- Benchmark vs similar projects
- Weekly Digest with news updates
- Pitch Appendix
- Regulatory Scanner
Enterprise
For accelerators, VCs, and innovation teams
- Everything in Team
- Regulatory & Legal Scanner
- Pitch Appendix generator
- Unlimited team members
- API access
- White-label reports
- Custom branding
- Dedicated support
Feature Comparison
| Feature | Free | Pro | Team | Enterprise |
|---|---|---|---|---|
| Projects | 1 | Unlimited | Unlimited | Unlimited |
| AI Generations | 3 | 150 | 150 | Unlimited |
| Basic Critique | ||||
| Pre-mortem Analysis | ||||
| Assumption Mapper | ||||
| Financial Stress Test | ||||
| Customer Interviews | ||||
| Stakeholder Views | ||||
| Team Assessment | ||||
| Hard Mode | ||||
| Competitor Discovery | ||||
| Evolution Tracker | ||||
| Pivot Suggestions | ||||
| Report PDF Export | ||||
| Benchmark | ||||
| Weekly Digest | ||||
| Team Collaboration | Up to 5 | Unlimited | ||
| Pitch Appendix | ||||
| Regulatory Scanner | ||||
| API Access | ||||
| White-label Reports |
All plans include a 14-day money-back guarantee. No questions asked.
Frequently Asked Questions
What is Devil's Advocate?
Devil's Advocate is an AI tool that stress-tests your idea, highlights weak assumptions, and helps you find stronger ways to position and build it.
What are the Deep Analysis modules?
The 6 modules are: Pre-mortem Analysis (failure scenarios), Assumption Mapper (validate assumptions), Financial Stress Test (4 financial scenarios), Customer Interviews (5 AI personas), Stakeholder Views (5 perspectives), and Team Assessment (skills gap analysis).
Who is it for?
Founders, designers, marketers, consultants, creators, and anyone trying to validate an idea before investing more time or money.
What's the difference between Pro and Team?
Pro is for individual founders. Team adds collaboration features for up to 5 users, benchmarking against similar projects, and weekly digest with news-triggered updates.
What does Enterprise include?
Enterprise adds regulatory scanning, pitch appendix generation, unlimited team members, API access, and white-label reports with custom branding.
Can I upgrade or downgrade anytime?
Yes. You can upgrade instantly or downgrade at the end of your billing period. We also offer a 14-day money-back guarantee.